UTM URL Builder
Generate campaign-tagged URLs without sending inputs to a server. No account needed.
Build a tagged campaign URL
Required fields: destination, source, medium and campaign name.
How campaign URL parameters work
UTM parameters label links for analytics reporting. utm_source names the origin, utm_medium identifies the channel and utm_campaign groups activity. Optional utm_content can distinguish creatives; utm_term can record a keyword where appropriate.
Use consistent lowercase naming conventions. A campaign named Autumn_Launch can be reported separately from autumn_launch in some analytics systems. The builder keeps an existing page fragment and unrelated parameters intact.
Do not put personal information in URL tags; shared or logged URLs may reveal their values. Read our UTM tracking guide.
Frequently asked questions
Do tagged URLs automatically configure analytics?
No. They label traffic only when compatible analytics software is set up on the destination site.
Does this send my destination URL to iMELLO?
No. The builder runs in your browser; clicking a generated URL visits that destination as usual.
Planning a publishing or advertising campaign?
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