AI Agent Safety & Responsible Development
Prompt injection, tool permissions, human confirmation and practical agent security references.
Practical learning library
Guides for publishing, advertising and better websites.
Plain-language explanations, worked examples and checklists you can use alongside our free tools.
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Explore the latest guides
Working with campaign exports? Try the new private CSV cleaner. For a dated October 2026 measurement integration note, see the cross-platform campaign guide.
AI Search, Publisher Rights and Advertising
A recent-source checklist for AI-assisted discovery, content licensing, AI disclosures and advertising workflows.
Read the guide →CPM, CPC, CTR and ROAS: A Practical Advertising Metrics Guide
Understand advertising metrics, formulas, worked examples and interpretation.
Read the guide →UTM Tracking Guide: Naming Campaign Links Clearly
Create consistent tagged campaign URLs and avoid fragmented reporting.
Read the guide →Digital Ad Creative Guide: Preparing Campaign Artwork
Prepare readable, responsive advertising creative and image exports.
Read the guide →Publisher Monetisation Guide: Revenue and Inventory Basics
Learn core ideas behind advertising inventory and publisher revenue.
Read the guide →Cross-Platform Advertising Campaign Management
Plan coordinated campaigns across search, social, professional and retail advertising platforms.
Read the guide →Planning a publishing or advertising campaign?
Talk to iMELLO about relevant advertising inventory, sponsorships and media opportunities.