CPC Calculator
Measure cost per click and estimate clicks from a planned budget. No account needed.
Calculate CPC and planned clicks
CPC = total advertising cost ÷ clicks.
How to plan cost per click
Cost per click measures the average amount spent for each tracked ad click. With a cost of 350 and 250 clicks, your CPC is 1.40. To forecast clicks, divide the prospective spend by an assumed CPC; for example, 750 ÷ 1.40 is approximately 536 clicks.
Search and social ad auctions fluctuate. Use a CPC forecast as a scenario rather than a promise, and combine it with conversion rate and profit margin before estimating business results.
Frequently asked questions
Are estimated clicks guaranteed?
No. CPC changes with targeting, competition, ad quality and campaign conditions.
Why separate actual and expected CPC?
Actual CPC comes from recorded spend and clicks. Expected CPC is an assumption for the budget scenario.
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