CTR Calculator
Find click-through rate and compare clicks with total impressions. No account needed.
Calculate your CTR
CTR = clicks ÷ impressions × 100.
What is click-through rate?
CTR measures how often an impression results in a recorded click. For example, 120 clicks from 10,000 ad impressions gives 1.2%. Impressions can include repeat exposures to the same person, and platforms may define eligible clicks differently.
A click-through rate is one sign of relevance and creative engagement, but clicks are not conversions. Consider landing-page quality and conversion tracking alongside CTR.
Frequently asked questions
Can CTR exceed 100%?
Some platforms count multiple interactions per impression. This basic tool assumes at most one click per impression and rejects values over 100%.
Is a 2% CTR good?
It depends on the channel, format, audience and objective. Compare against your own relevant historical results.
Planning a publishing or advertising campaign?
Talk to iMELLO about relevant advertising inventory, sponsorships and media opportunities.